VCW Certification

The VCW (Value Creation Wheel) Certification aims to equip individuals and organizations with the skills and knowledge to effectively use the VCW methodology for innovation, decision-making, problem-solving, transformation, and value creation. While the specific certification levels can vary, they generally follow a structured approach to ensure a comprehensive understanding and application of the VCW.

Download the pdf version here.

How to innovate, make decisions and solve challenges using the Value Creation Wheel?

As the duration increases, so does the degree of challenge complexity, customization, and co-creation sophistication.

As the complexity increases, so does the requirement of human resources, budget, time, and motivation (5Ms – Manpower, Minutes, Money, Motivation, Metaintelligence)

Levels of Complexity

  • VCW FUNNEL

    It is the fastest, simplest VCW format to solve basic challenges with minimal resources and acts as an entry point to VCW Certification.

    Watch a video of the VCW Funnel in use here.

  • VCW SPRINT

    It is the Foundation-level VCW format designed to solve simple challenges quickly, using a fast, structured, and resource-efficient process.

    Watch a video of the VCW Sprint in use here.

  • VCW JOURNEY

    It is the intermediate VCW level, suited for moderately complex challenges that require more depth and stakeholder input than a VCW Sprint.

    Watch a video of the VCW Journey in use here.

  • VCW METHOD

    It is an advanced level of the VCW, designed for complex, multi-stakeholder challenges that require deep analysis, extensive co-creation, and a structured decision process carried out over an extended period.

    Watch a video of the VCW Method in use here.

  • VCW META FRAMEWORK

    It is the expert level VCW used for highly complex, long-term, multi-stakeholder co-creation challenges requiring an ecosystem-wide approach.

    Watch a video of the VCW Meta Framework in use here.

  • Target Audience: Beginners and professionals new to the VCW methodology.

    Content:

    • Introduction to the VCW framework.

    • Understanding the core principles of value creation, innovation, decision-making, and problem-solving.

    • Basic tools and techniques for generating innovative solutions and filters in real-world scenarios.

    • Case studies showcasing successful applications of a VCW Sprint.

    • Requires solving a challenge through one VCW Journey.

    Outcome:

    • Ability to understand and articulate the basics of VCW.

    • Familiarity with the initial steps of implementing the VCW process.

  • Target Audience: Professionals with some experience in VCW or those who have completed the Foundation Level (“VCW Sprint Certification”).

    Content:

    • Advanced tools and techniques in the VCW methodology.

    • In-depth exploration of each phase of the VCW process.

    • Practical exercises and simulations to apply the VCW in real-world scenarios.

    • Enhanced focus on problem-solving and decision-making.

    • Case studies showcasing successful applications of a VCW Journey.

    • Requires solving a challenge through one VCW Method.

    Outcome:

    • Proficiency in applying VCW to complex problems.

    • Ability to lead small projects using the VCW framework.

    • Enhanced problem-solving and strategic thinking skills.

  • Target Audience: Experienced professionals, managers, and leaders who have completed the Intermediate Level (“VCW Journey Certification”).

    Content:

    • Mastery of the VCW methodology.

    • Strategic integration of VCW into organizational processes.

    • Leadership skills for guiding teams through the VCW process.

    • Case studies showcasing successful applications of a “VCW Method.”

    • Customizing VCW tools and techniques for specific industries or challenges.

    • International and local networking with other VCW experts and practitioners.

    • Requires solving a challenge through one VCW Meta Framework.

    Outcome:

    • Expertise in leading large-scale projects using VCW.

    • Ability to train and mentor others in the VCW methodology.

    • Strategic insights into leveraging VCW for organizational change, growth, innovation, decision-making, and problem-solving.

  • Target Audience: Senior leaders, consultants, and experts aiming for a profound proficiency in the VCW. This is targeted to those who have completed the Advanced Level (“VCW Method Certification”).

    Content:

    • Thought leadership in VCW, value creation, innovation, decision-making, and problem-solving.

    • Research and development of new VCW tools and methodologies.

    • Case studies showcasing successful applications of high-impact VCW applications.

    • International and local networking with other VCW experts and practitioners.

    • Requires solving several challenges through one VCW Innovation Ecosystem.

    Outcome:

    • Recognition as a VCW thought leader and expert.

    • Ability to contribute to the evolution of the VCW methodology.

    • High-level consulting and strategic advisory capabilities.

  • Target Audience: Individuals looking to implement VCW Innovation Ecosystems within organizations to industrialize innovation, decision-making, and problem-solving. This is targeted to those who desire the highest level of proficiency in VCW and have completed the Expert Level (“VCW Meta Framework Certification”).

    Content:

    • Comprehensive training on all aspects of the VCW methodology.

    • Teaching techniques for effectively delivering VCW training sessions.

    • Familiarization with the different levels of VCW training.

    • Assessment and feedback methods for evaluating implementers and trainees.

    • Requires solving at least two VCW Innovation Ecosystems.

    Outcome:

    • Highly advanced certified ability to train others in the VCW methodology.

    • Skills to design and deliver VCW training programs.

    • Capacity to evaluate and certify new VCW practitioners.

Each certification level builds on the previous one, ensuring a structured learning path and progressively deeper understanding and application of the VCW methodology.

Key Features per Level

VCW Funnel: This pre-certification stage consists on introductory workshops to break the ice and align stakeholders for a specific challenge (docs online for non-certified people).

VCW Sprint: Simplified workshops for time-sensitive, well-defined problems.

VCW Journey: Focused on moderate challenges requiring iterative problem-solving and stakeholder collaboration.

VCW Method: Comprehensive approach for detailed solution development and multi-stakeholder engagement.

VCW Meta Framework: Deep integration for large-scale, long-term interdisciplinary innovation projects.

VCW Ecosystem: Master-level implementation for sustaining innovation, decision-making, and problem-solving ecosystems.

Level Certification Name Purpose Total h In Class/Study
1. Foundation VCW Sprint Solves simple challenges with limited resources. 28 hours 08h in class + 20h study,
16h in class + 12h study
2. Intermediate VCW Journey Tackles moderately complex challenges. 98 hours 24h in class + 74h study,
64 h in class + 34h study
3. Advanced VCW Method Addresses complex, multi-faceted challenges. 196 hours 48h in class + 148h study,
128 h in class + 68h study
4. Expert VCW Meta Framework Solves highly complex, long-term challenges. 392 hours 96h in class + 296h study,
256 h in class + 136h study
5. Master VCW Ecosystem Builds and sustains innovation, decision-making and problem-solving ecosystems. 784 hours 192h in class + 592h study,
512h in class + 272h study

VCW Certification for Trainers

In addition to the VCW requirements for Certification (see Table Above), an extra exam is required for the following certifications: VCW Sprint Trainer, VCW Journey Trainer, VCW Method Trainer, VCW Meta Framework Trainer, and VCW Ecosystem Trainer. Depending on the certification level, the exam will have different degrees of difficulty.

Certified trainers embody a holistic blend of qualifications, competencies, and personal attributes essential for delivering effective learning experiences. Here's an overview of the expectations associated with certified trainers:

  • Certified trainers are required to demonstrate a profound understanding and mastery of the subject matter they teach. This entails comprehensive knowledge of relevant theories, articles, principles, case studies, best practices, and company and industry examples.

  • Upholding professional standards and ethical principles, VCW-certified trainers maintain confidentiality about VCW projects, respect diversity of opinions, and act with integrity in all interactions with learners and internal and external stakeholders.

  • VCW-certified trainers recognize the importance of ongoing professional development and proactively seek opportunities to enhance their knowledge, skills, and qualifications, ensuring relevance and efficacy in their practice.

  • Adept in pedagogical methods, VCW-certified trainers are expected to apply the corresponding VCW tools and design principles that engage and create impactful learning experiences tailored to the target markets' diverse needs at different levels.

  • Effective communication is critical for a VCW-certified trainer's role. They are expected to convey complex concepts competently, facilitate discussions, and ensure clarity through verbal and nonverbal means while actively listening to learners' perspectives.

  • VCW-certified trainers must exhibit adaptability by customizing their VCW teaching approaches to accommodate learners' various learning styles, preferences, and skill levels, thereby fostering an inclusive and dynamic learning environment.

  • VCW-certified trainers demonstrate empathy and patience and create a positive and supportive atmosphere where learners feel comfortable seeking clarification and guidance throughout their learning journey.

  • VCW-certified trainers must be proficient in assessment and feedback methodologies while evaluating the learner's progress. They must provide constructive feedback and identify areas for improvement, thereby facilitating continuous growth and development.

Validity of VCW Certification: Three Years

The validity period of the Value Creation Wheel certification is 3 years. The Certification balances the need to ensure the current knowledge and skills of the VCW with the practicalities of professional development. Here are some considerations to determine an appropriate validity period for a VCW certification:

Key Considerations

1. Continuing Education: Many certifications are valid for 2-5 years. Offering mechanisms for continuing education and professional development can help maintain certification validity. This could include attending VCW workshops, completing additional coursework, or participating in relevant professional activities.

2. Learning Retention and Skill Relevance: Skills and knowledge become outdated. Ensuring that certified individuals stay proficient and up to date requires periodic re-certification.

3. Rate of Industry Change and Cultural Context: In rapidly evolving fields, a shorter certification validity ensures practitioners remain current with the latest trends, methodologies, and technologies. This is the case in innovation, decision-making, change/transformation, problem-solving, and value creation.

Recertification Requirements

To maintain certification validity, the following recertification requirements can be implemented:

1. Continuing Education: Require a certain number of continuing education units (CEUs) or professional development hours within the validity period.

2. Professional Practice: Document ongoing professional practice and engagement in relevant projects or roles.

3. Renewal Exam: A shorter, focused exam that tests updated knowledge and skills.

5. Workshops/Seminars: Attendance and participation in relevant workshops, seminars, or conferences.

6. Case Study Submission: Submission of a case study or project demonstrating the application of VCW in a real-world context.

By setting a three-year validity period and establishing clear recertification requirements, the certification program can ensure that practitioners remain competent and current in their field, thereby maintaining the integrity and value of the certification.