SCIENTIFIC ARTICLES & CASE-STUDIES ABOUT THE VCW

Lages, L. F., Silva, G. M., Canhoto, A. I., Martinez, L. F., & Jahanmir, S. (2024). Balancing people, planet and profit: Export strategies for sustainable value creation. Sustainability Accounting, Management and Policy Journal, 15(4), 961–986. https://doi.org/10.1108/SAMPJ-09-2023-0687

Sarmento, M., Simões, C., & Lages, L. F. (2024). From organizational ambidexterity to organizational performance: The mediating role of value co-creation. Industrial Marketing Management, 118, 175–188. https://doi.org/10.1016/j.indmarman.2024.02.010

Lages, L. F., Catarino, N., Gomes, E., Toh, P., Reis-Marques, C., et al. (2023). Solutions for the commercialization challenges of Horizon Europe and Earth Observation consortia: Co-creation, innovation, decision-making, tech-transfer, and sustainability actions. Electronic Commerce Research, 23(3), 1621–1663. https://doi.org/10.1007/s10660-023-09675-8

Lages, L. F., Ricard, A., Hemonnet-Goujot, A., & Guerin, A.-M. (2020). Frameworks for innovation, collaboration, and change: Value Creation Wheel, Design Thinking, Creative Problem-Solving, and Lean. Strategic Change, 29(2), 195–213. https://doi.org/10.1002/jsc.2321

Reis-Marques, C., Lages, L. F., & Caminati, V. V. (2019). VCW for social impact in a developing country: Personal development and entrepreneurship in a leadership academy. In B. Basil, G. Diaz-Meneses, & M. Basil (Eds.), Social marketing in action (pp. 141–162). Springer. https://link.springer.com/chapter/10.1007/978-3-030-13020-6_9

Lages, L. F., Fonseca, V., & Paulino, M. (2018). The VCW-Value Creation Wheel: A framework for market selection and global growth. In L. Leonidou, C. Katsikeas, S. Samiee, & B. Aykol (Eds.), Advances in global marketing (pp. 253–279). Springer. https://link.springer.com/chapter/10.1007/978-3-319-61385-7_11

Fonseca, V., Lages, L. F., & Kim, P. H. (2018). Deimos: Expanding to a new market using the Value Creation Wheel (Case BAB370-PDF-ENG). Harvard Business Publishing. https://www.hbsp.harvard.edu/product/BAB370-PDF-ENG

• Jahanmir, S. F., & Lages, L. F. (2016). “The Lag-User Method: Using laggards as a source of innovative ideas”, Journal of Engineering and Technology Management, 41, 1-19.
  Main topics: Innovation; Laggards; Idea generation.

• Jahanmir, S. F., & Lages, L. F. (2015). The late-adopter scale: A measure of late adopters of technological innovations. Journal of Business Research, 68(9), 1912-1917.
  Covered by the Wall Street Journal (WSJ) & WSJ TV. Main topics: Technology adoption; Innovation; Late adopters.
  

• Lages, L. F., Jap, S. D., & Griffith, D. A. (2008). The role of past performance in export ventures: A short-term reactive approach. Journal of International Business Studies, 39(2), 304-325.
  Recipient of the 2018 American Marketing Association Research in Excellence Award.
  Main topics: Export ventures; Past performance; Strategic adaptation.
  

• Lages, L. F., & Montgomery, D. B. (2004). Export performance as an antecedent of export commitment and marketing strategy adaptation: Evidence from small and medium-sized exporters. European Journal of Marketing, 38(9/10), 1186-1214.
  Main topics: Export performance; Marketing strategy; SMEs, Empirical model (performance -> strategy under the influence of internal and external forces)
  

• Lages, L. F. (2000). A conceptual framework of the determinants of export performance: Reorganizing key variables and shifting contingencies in export marketing. Journal of Global Marketing, 13(3), 29-51.
  Main topics: Export performance; Marketing strategy; International trade.
  

• Lages, L. F. (1999). Marketing lessons from Portuguese wine exporters: The development and application of a conceptual framework. Journal of Wine Research, 10(3), 269-281.
  Main topics: Wine exports; Marketing strategy; Conceptual framework.

• Complete list of publications (since 1994) 
  Main topics: Measurement of KPIs and intangibles; Strategy; Performance; Internal and external forces; International business; Marketing.