SCIENTIFIC ARTICLES & CASE-STUDIES ABOUT THE VCW

• Lages, Luis Filipe (2016), “VCW—Value Creation Wheel: Innovation, Technology, Business, and Society“, Journal of Business Research, 69(11): pp. 4849-4855. Main topics: VCW Model; Decision making; Case-studies; DIANA theoretical framework; TIAGO customised framework.

• Lages, Luis Filipe; Fonseca, Vânia; Paulino, Miguel (2018), “The VCW-Value Creation Wheel: A Framework for Market Selection and Global Growth“, In: Leonidou L., Katsikeas C., Samiee S., Aykol B. (eds) Advances in Global Marketing. Springer, Cham.: pp 253-279. Main topics: VCW Case-Studies: Market selection; Global growth; Strategy; Innovation; Decision Making; Healthcare; Technology; Retailing; Start-Ups

• Fonseca, Vânia; Lages, Luis Filipe; Kim, Philip H. (2018), “Deimos: Expanding to a New Market Using the Value Creation Wheel“, Case BAB370-PDF-ENG, Harvard Business Publishing. Main topics: VCW Case-Study and Teaching Note; Technology transfer; Innovation; International market selection; Decision-making; Aerospace; Farming

• Reis-Marques, Carlos; Lages, Luis Filipe; Caminati, V.V. (2019), “VCW for Social Impact in a Developing Country: Personal Development and Entrepreneurship in a Leadership Academy“, In: Basil D., Diaz-Meneses G., Basil M. (eds). Social Marketing in Action. Springer Texts in Business and Economics. Springer, Cham. pp 141-162. Main topics: VCW Case-Study and Teaching Note: Training in leadership and entrepreneurship; Social impact; Decision making; Personal development

• Luis F. Lages; Ricard, Antonin; Hemonnet‐Goujot, Aurélie; Guerin, Anne‐Marie (2020), “Frameworks for Innovation, Collaboration, and Change: Value Creation Wheel, Design Thinking, Creative Problem‐Solving, and Lean“, Strategic Change, 29(2), 195-213. Main topics: Value creation wheel; Design thinking; Creative problem‐solving; Lean

• Lages, Luis Filipe; Catarino, Nuno; Gomes, Emanuel; Toh, Peter; Reis‑Marques, Carlos; Mohr, Mario; et al. (2023), “Solutions for the Commercialization Challenges of Horizon Europe and Earth Observation Consortia: Co‑creation, Innovation, Decision‑Making, Tech‑Transfer, and Sustainability Actions”, Electronic Commerce Research, in print. Main topics: VCW-Value Creation Wheel; VCW Sprint; VCW Journey; VCW Method; VCW Meta Framework; VCW Ecosystem; Innovation; eCommerce; Online Store; Business Models; Sustainability; Strategic Alliances; Earth Observation; Satellites; Horizon Europe; VCW Lab @ Nova SBE; NextLand; NextOcean

  VCW history and selection of papers critical for the development of today’s VCW meta-framework:

  • JETM (2015) & JBR (2016) covered by the Wall Street Journal (WSJ) & WSJ TV  Main topics: Late adoption; Diffusion of innovation; Skepticism; Decision making; Lag-User method.

  • JIBS (2008) recipient of the 2018 American Marketing Association Research in Excellence Award Main topics: Empirical model (performance -> strategy -> performance under the influence of internal and external forces)

  • EJM (2004) Main topics: Empirical model (performance -> strategy under the influence of internal and external forces)

  • JGM (2000) Main topics: Conceptual framework (performance -> strategy -> performance under the influence of internal and external forces)

  • JWR (1999) Main topics: Conceptual framework (strategy -> performance)

  • Complete list of publications (since 1994) Main topics: Measurement of KPIs and intangibles; Strategy; Performance; Internal and external forces; International business; Marketing.