VCW Impact

Align Decisions to Justify Resource Allocation.
Drive Higher Returns. Reduce Waste.

In the AI era, ideas are abundant, but resources remain scarce. Turn idea abundance into justifiable decisions before committing resources.
Decision quality and stakeholder alignment are now the real bottlenecks.

VCW transforms idea abundance into disciplined, auditable, aligned resource decisions—reducing waste and driving higher impact.

Over the past decades, across Fortune 500 companies, large corporations, SMEs, micro‑enterprises, start‑ups, NGOs, and public institutions operating in diverse sectors, the VCW has consistently delivered:

  • Enhanced decision quality

  • Stronger stakeholder alignment

  • Rigorous and justified resource allocation

  • Improved returns

  • Significant waste reduction

  • WHY?

    The problem:

    Executives struggle to allocate limited resources, align diverse stakeholders, and make high-quality decisions under uncertainty.

    As a result:

    - resources are misallocated

    - initiatives move forward without alignment

    - trade-offs remain implicit or political

    - decisions are slow and diluted

  • HOW?

    VCW is a scalable system that drives high-quality, aligned decisions before resources are committed:

    - commits resources with conviction to the best alternatives

    - explores options systematically

    - aligns stakeholders through explicit trade-offs

    - prioritizes using transparent, criteria-driven evaluation

    - integrates qualitative and quantitative inputs into a single decision logic

  • WHAT?

    The impact:

    - explicit decisions
    - stakeholders’ alignment through explicit trade-offs
    - evidence-based choices
    - fast, disciplined prioritization

    Outcomes:

    → better decisions

    → stronger alignment

    ‍→ justified resource allocation

    → higher returns

    → less waste

VCW’s Impact Across Organizations

Organization‑Wide Alignment and Resource Allocation with Conviction

“VCW is now part of Prestes’ day-to-day operations.

From strategic planning to execution, VCW has been used to structure key decisions across the organization - improving clarity, strengthening alignment, and increasing the maturity of decisions before committing time and resources.

What stands out most is the strong engagement of participants, the depth of discussions, and the quality of decisions - a clear reflection of the impact VCW is generating across the organization.

As the method scaled across strategic priorities, we are now extending VCW to other key areas of the company. This will enable us to build on more than 15 years of experience in the incorporation and construction market in Paraná’s economic segment and maintain our position as a leader in southern Brazil. Congratulations, Professor, on 30 years of dedication to such a powerful tool.”

Felippe Spinello

Chief Operating Officer Prestes, Brasil

When Aligned Decisions Drive Superior Performance

“In the five years that followed the VCW implementation, the company’s profit margin was huge. The rise in sales and profitability was incredible. (…)

The team felt true ownership because they had contributed their own filters and perspectives to the process; they believed the decision was also their decision. I clearly remember entering the HoReCa channel with the sales team and hearing them explain to customers, ‘We decided…’. It genuinely felt like a collective decision, not something imposed by the board from above. Everyone felt the decision belonged to them — and the impact of that sense of ownership within an organization cannot be overstated. (…)

VCW is an enabler of decisions which are more considered (allows a broader range of alternatives), more focused and supported (allows the incorporation of filters), and more structured (allows to follow a process). So, it makes decision-making more efficient and effective.”

Paula Hortinha

Former CEO of JMD-Jerónimo Martins Distribuição, Portugal

Alignment Drives Faster, Lower-Cost Decisions

“VCW is a very effective methodology to funnel idea generation. The VCW process does not waste time and benefits from the support of several people and different stakeholders, the more inputs the better.

It allows reaching a consensus on which ideas have more potential for the topic you are dealing with, without having to walk around in meetings after meetings, without reaching any results. We focus on the ideas achieved by consensus.

The VCW can help Key Decision Makers (KDMs) to take a decision and focus on stakeholders’ input to discover the actions that will have the most impact, based on the criteria KDMs have emerged and validated. (…)

Congratulations on the VCW methodology because it really helps a lot to focus on the output and manage time. It does not leave much space to disperse in the final results and have the infinite meetings that we had before the methodology.”

António Gutierrez Peña

Head of Ground Segment Engineering Unit at Indra Deimos, Spain

Better Investment Decisions and Resource Allocation

“We have the basic know-how and the tools to gain more awareness online. What we lack is an investment decision and a methodology to sustain it. Now it is available. (…)
The VCW is a solid method to take fundamental decisions, namely resource investment decisions.”

José Pinheiro

Former Director of International Business Development of Renova

Innovation to Generate Customer Engagement and Revenue

“As Benfica navigates the challenges of a modern, rapidly evolving world, the Value Creation Wheel (VCW) has emerged as a critical tool to guide its journey toward sustainable growth while staying true to its roots. (…)

The VCW framework has played a pivotal role in addressing Benfica’s strategic challenges. One example of its successful application is the transformation of the club’s mobile app. Initially launched during the website-dominated era, Benfica’s app faced issues such as outdated functionality, low engagement, and high no-show rates at sold-out games. The club needed a solution to transform casual engagement into deeper loyalty and revenue.

Using the VCW, Benfica collaborated with stakeholders to identify and implement innovative solutions (...) the club developed App 2.0—a platform designed to enhance fan engagement and generate revenue. (...)

With the VCW as its guide, Benfica proves that heritage and innovation can coexist, creating a brighter future for the club and its global community.”

Rui Passo

Former Vice President and Head of Innovation & Technology,
Board of Directors at Sport Lisboa e Benfica

Real, Fast, and Valuable Outcomes

“The VCW helped structure and simplify a highly complex challenge by systematizing the generation of solutions and simulating how these solutions would unfold and be implemented in practice. It enabled us to consolidate a clear business opportunity - commercializing biostimulants from our regenerative seaweed farm - aligning exactly with the strategic direction we were aiming to achieve.
As a structured, collaborative, and outcome-oriented method, VCW ensures that ideas remain practical and ready for immediate deployment, not just long-term strategy. The VCW process was key in transforming ideas into a clear and actionable pathway for implementation.

VCW led to the creation of a ‘Biostimulant Field-Trial Consortium’ pilot, providing a clear path forward with actionable concepts ready for implementation. The VCW outcomes aligned with our operational timeline, enabling near-immediate implementation with necessary adaptations. The project is already generating strong feedback from stakeholders and supporters (…)

Thank you very much once again for the hard work and great ideas that you brought forward for Hope Zones. Most importantly understanding our vision for a regenerative future and bringing practical solutions to further this vision.”

João Macedo

President of Hope Zones Foundation

Transparent and Clear Reasoning for Better Resource Allocation

“Nowadays, organizations have lots of good ideas or initiatives, but they don’t have the resources to pursue all of them. Having a clear, transparent, and collaborative process for choosing the right actions is crucial for the success of the innovation initiatives.

When looking for solutions to address this problem, I came across the VCW framework, that incorporates an excellent decision-making process, which allows an informed decision by the decision-maker with transparent and clear reasoning for the decision.”

Paulo Malta

Managing Partner Innovsky;
Former Senior Advisor to the Minister of the Presidency and Administrative Modernization in the Portuguese Government

Anticipating and Evaluating Impact Before Action

“One of the advantages of the VCW is to help to anticipate, identify and evaluate impact.”

João Viana Ferreira

Partner at NTT Data Portugal

Align Decisions to Justify Resource Allocation.
Drive Higher Returns. Reduce Waste.

  • 1. Maximize Returns and Reduce Waste

    PRIORITIZE:
    By making trade‑offs explicit, the VCW ensures that resources flow only to the highest‑value opportunities.
    It helps organizations surface what truly matters, eliminate low‑impact initiatives, and focus their attention where returns are greatest.
    This disciplined prioritization reduces waste and creates immediate clarity on where value is created.

  • 2. Justify and Govern Resource Allocation

    JUSTIFY:
    Once priorities are clear, the VCW strengthens governance by ensuring that every initiative is rigorously justified.
    Decisions become transparent, auditable, and evidence‑based. This builds organizational confidence, aligns stakeholders, and removes ambiguity from the decision‑making process. The VCW transforms intuition‑driven choices into structured, defensible resource allocations.

  • 3. Funded Execution and Control

    EXECUTE:
    With priorities set and justification established, the VCW drives confident resource deployment.
    It supports continuous reallocation toward the initiatives that deliver the greatest value, ensuring execution remains dynamic rather than static. This creates a culture of disciplined follow‑through, where resources are not only committed but actively managed to maximize impact.

Measurable Outcomes

“This technological platform accelerates the application and integration of the VCW methodology in healthcare by using dynamic, flexible, and scalable workflows (…).

By testing the system, the hospital could potentially reduce average waiting times by 30% and improve patient satisfaction indices.

The selected interventions resulted in a 25% increase in screening rates over two years. This led to higher participation in screenings, early disease detection—reducing costs and improving quality of life—and community empowerment in preventive practices.

VCW allows for solutions to complex problems through creativity, co‑production, innovation, and decision-making. The VCW method moves from diagnosing the situation to the final decision in a dynamic process involving all internal and external stakeholders in value co‑production (…), allowing adaptability and flexibility to different complex situations, innovating and creating value in healthcare, improving user experience, professional satisfaction, as well as system sustainability, enhancing its efficiency while making it more resilient.”

Anabela Coelho

CHRC – Comprehensive Health Research Centre, & School of Nursing S. João de Deus, University of Évora

Stakeholder Alignment Driving Robust and Actionable Decisions

“VCW is a very sound methodology (…) that has a great advantage of involving a large number of stakeholders in a natural way, without creating chaos in the process, because they participate in the formulation of ideas, in the formulation of the filters, and it incorporates their inputs in a transparent and rational way, until we reach outputs which have their contribution.

The VCW process is very democratic. (…) We can come up with solutions that are real. Everyone accepts them because they have been engaged in a very balanced process.

At the time of implementation, the VCW makes the supported solutions very robust. (…) We have every interest in continuing to use the VCW.”

Nuno Ávila

Country Manager of Elecnor Deimos

Clear Value Proposition and Strategic Alignment in Consortia

“The VCW definitely helped to manage the consortium. In the NextGEOSS, the most important part of the project was to be able to convey the message of the project to the client services. We wouldn’t have such a targeted value proposition and public image for the project without the VCW. (…) The VCW had a huge impact.”

Nuno Catarino

Project Coordinator of the €10M NextGEOSS EU project, involving 27 partners across 13 European countries; formerly with the Elecnor Deimos Group.

Measurable Improvements in Team Performance and Decision Outcomes

“VCW is a Meta Framework, where both structure and agility reinforce the potential for innovation and decision-making model, which helped my company (...) to take efficient decisions and to develop adequate actions. The results were surprisingly useful and comprehensive, allowing us to confidently move forward (...).

As an example, the first program we implemented, right after the work done with VCW, was aimed at the management board of a company (...) The results were excellent:
• Cohesion – the group stepped from 40% of cohesion to 80%.
• Trust – the group stepped from 60% of trust to 70%.

• Collaboration – the group stepped from 60% of collaboration to 80%.
• Creativity – the group stepped from 60% of creativity to 70%.

The results obtained have positively changed the entire dynamic between these five leaders (...).

We continue to understand the overall impact that VCW gave us, not only for solving a problem, but also in a new mindset of addressing challenges. (...)

It offers a multidimensional analytical path that covers the distance between point A, initial question, and point B, the found solution, ready to be implemented.”

Maria Júlia Nunes

Founder and CEO of inSoul

From Innovation to Fundable, Sustainable Solutions

“In designing a project to get EU funds, UBImedical applies the VCW in different moments to find answers to diverse challenges.The VCW framework proved to be efficient when addressing particular issues like innovation potential and capabilities, answering problems related with societal challenges, and assessing and securing sustainability of actions taken. (…)

(…) The UBImedical team uses the VCW to boosting the entrepreneurial mindset of academics, students, and staff, plus improving the relationships with the stakeholders of the local entrepreneurial ecosystems.

In the context of a EU consortium, under the scope of a 24h workshop, (…) each team used the VCW Journey’s DIANA methodology (…) to clearly define the challenge, select criteria and produce ideas, assess the set of ideas gathered according to criteria, narrow-down to a sub-set of concepts/actors/supporters, and decide upon specific actions.

Start ‘N’ team (also) undertook a VCW funnel to co-create the inhaler's most important features, the ones that would give the device its value proposition (…)The startup ‘N’ and the stakeholders involved in the VCW process were extremely satisfied with the tools, which allowed them to achieve the desired outcome, the co-creation, patient-based, user-based (…) innovative drug inhaler, in an effective way and in a timely manner.”

Dina Batista Pereira

Executive Director UBImedical Incubator
CEO of NeuroSoV

Driving Co-Creation, Innovation and Sustainable Growth

“The VCW method was powerful throughout the project. My main takeout was the very well-structured approach and quantitative methods used to generate, increase, assess and narrow ideas. (...) using quantitative rankings and weighting criteria as filters, defined by us. (…) The solution that came out was not obvious and led to great discussion (...) with our internal teams.

Multiple options were assessed: evaluating the cost and feasibility (...) potential market demand (...) considering food transition and environmental impact.

For Limiano, the biggest benefits were mostly around boosting Innovation - enhancing creative thinking - and Sustainability, by reducing environmental impact from farm to fork. (...) It highlighted the importance of several stakeholders (...) being able to sell the product internally way better.

It was an absolute pleasure to work (...) using the VCW method to systematically identify and address key value drivers, foster innovation, and sustainable growth.”

Paula Amaral Mendes

Head of Sustainability, Innovation & Strategy at BEL

From Skepticism to Practical Results

“I started as a skeptic in relation to this methodology and I confess, that in the first stage, I didn’t expect the results we obtained. At the end of the process, we found very practical solutions, and we achieved the objectives that we had set. Indeed, it was a very pleasant surprise to me.”

Paulo Pires

CEO of WhyMob
COO of Oramix

From Decisions to Resource Allocation Impact