Real-life applications of the Value Creation Wheel
Business Applications of VCW
VCW 4 Benfica
How can we enhance the performance of Benfica’s App 1.0 and improve fan engagement and revenue streams?
VCW 4 Lamborghini
How can Lamborghini secure continued success by retaining and acquiring customers amidst electrification challenges?
VCW 4 Jerónimo Martins Distribuição
Which strategy to follow to add a new category in the selective cosmetic segment?
VCW 4 MasterCard
How can Mastercard increase cardholder awareness and engagement in Portugal?
VCW 4 Prio
How can we accelerate Prio’s EcoDiesel B15 launch with a strategic promotion campaign and innovative prototypes?
VCW 4 Mercer
How can we reinforce Mercer Career Portugal's positioning on top of organizations’ minds?
VCW 4 Car Sharing Service
What is the right B2C marketing communication strategy for Anygo for introducing car sharing in Belgrade?
VCW 4 Mapping Flood Areas
What is the most attractive geographical market for a start-up in the flood forecasting industry, using earth observation services?
VCW 4 Solar Energy Installation
To which country should JTA internationalize and sell Earth Observation images and data for the Solar Energy sector?
VCW 4 Service Providers
How can our work improve the efficiency of agriculture service providers serving farmers globally?
VCW 4 Setting Up Wind Farms
What is the most attractive geographical market for our Start-Up to launch the EO Service Innowind?
VCW 4 Tech-Transfer
Which market has the highest potential for the breakthrough technology Sensyf?
VCW Healthcare and Biotech
VCW tech-transfer project resulting from a partnership with ITQB (Institute of Technology, Chemistry & Biotechnology).