Real-life applications of the Value Creation Wheel
Business Applications of VCW
VCW 4 Benfica
How can we enhance the performance of Benfica’s App 1.0 and improve fan engagement and revenue streams?
VCW 4 Lamborghini
How can Lamborghini secure continued success by retaining and acquiring customers amidst electrification challenges?
VCW 4 Jerónimo Martins Distribuição
Which strategy to follow to add a new category in the selective cosmetic segment?
VCW 4 MasterCard
How can Mastercard increase cardholder awareness and engagement in Portugal?
VCW 4 Prio
How can we accelerate Prio’s EcoDiesel B15 launch with a strategic promotion campaign and innovative prototypes?
VCW 4 Landeau
Considering that Landeau is receiving several proposals to grow worldwide, which location(s) should we select?
VCW 4 Mercer
How can we reinforce Mercer Career Portugal's positioning on top of organizations’ minds?
VCW 4 Car Sharing Service
What is the right B2C marketing communication strategy for Anygo for introducing car sharing in Belgrade?
VCW 4 Mazillo
How can Mazillo change the perceptions of BG consumers, segment its product line, and target the proper audience?
VCW 4 Malaconnect
How can Malaconnect secure B2B healthcare partnerships ahead of its launch in Germany?
VCW 4 Cartão Solidário
What is the best strategy to attract more clients and hence more companies?