Testimonials
“I consider very interesting the existence of tools to support managers in decision making to create the maximum possible value, as is the case of Value Creation Wheel created by Professor Luis Filipe Lages and his team. The VCW helps to think innovation and value capturing in companies and organizations in sectors as diverse as aerospace, biology, energy, etc.”
Ana Teresa Lehmann, Former Secretary of State of Industry of Portugal
Many thanks to Luis Lages and to Nova School of Business and Economics for the opportunity to present Sport Lisboa e Benfica and some of our challenges to the Master students of Innovation and Value Creation Wheel course! Great concept this VCW methodology! Always a pleasure to return to the School where I took my MBA! I wish you all the best! And I’m sure we’ll have the opportunity to develop great projects together!
Rui Passo, Vice President of Innovation & Technology at Sport Lisboa e Benfica
“It is with great pleasure that I see in a university the emergence of this model of problem solving Value Creation Wheel, initially created to meet the needs of the business sector but whose application can be extended to the social sector. (…) I never get tired of highlighting these good examples because we increasingly need knowledge to support the decision and the social policy initiative. Congratulations to Professor Luís Filipe Lages and his team for this work and good wishes for the future.”
Maria Manuel Leitão Marques, Member of the European Parliamen and Former Minister of the Presidency and of Administrative Modernisation
“Fund-Raising is a huge challenge for non-profits. The VCW methodology makes us prioritize our scope and from there help to be specific about what to focus on to reach our dream one campaign at a time. Both main ideas will be pursued in the short-term. The idea regarding organizing an ocean expedition as a fund-raising vessel is pertinent through the long-run… as is the partnership with Cabo d’Mar.”
João Macedo, Founding Partner Surf Academia Joao Macedo and President of Hope Zones Foundation
“VCW is an innovation methodology, and aids in finding the solutions for any kind of problems (…) It can be applied in every conceivable area, at internal or client level.”
Fernando Amaro, Executive Board Member at Montepio
“Our association uses the VCW methodology to define every area of its existence, which is much more than a specific project. (…) We use the VCW to understand how we can create more value for our financier. (…) Moreover, we used the VCW to define not only the entire operative model throughout the year (…) but also our mission, and the entire association service model to be catered for the Portuguese society.”
Pedro Queiró, CEO of Acredita Portugal and CoFounder of DreamShaper
“With the VCW we got fresh and out-of-the-box ideas. We can also replicate this process to other products and services.”
Aurélio Duarte, Chief Information Officer at Insparya Portugal
“The VCW increases communication with stakeholders, facilitates dialogue, facilitates students’ understanding of business difficulties, facilitates planning. Motivates (…to continue our journey).”
Alexandra Santos, owner of Livros Pangaea
“The VCW clearly helped designing a battle plan for marketing in 2019. Easy to follow with a structured approach. Excelent roadmap.(…) The VCW helped with social media and presence at events (short-term impact) and comunity engagement and website enhancement (medium-term impact). (We will continue using it) as a roadmap for business strategy, determining KPIs to follow implementation (and) externally to communicate the needs and ensure everybody has a focus target. It allows to sit down and spend time thinking besides constant action.”
Cristophe Cordonnier, CoFounder of Lagoped
“Last year, we used this methodology to find solutions to improve the school meal. (…) This is an excellent framework to put the entire school community thinking together about the best solutions to improve the food served at school. This framework was very useful, but it was also good to make the children aware that their opinions matter and they can help solving problems that affect them too.”
Maria Elsa Lopes, Teacher at Sagrado Coração de Maria
“I started as a skeptic in relation to this methodology and I confess, that in the first stage, I didn’t expect the results we obtained. At the end of the process, we found very practical solutions, and we achieved the objectives that we had set. Indeed, it was a very pleasant surprise to me.”
Paulo Pires, CEO of WhyMob
“Knowing our ability to innovate, we needed to industrialize innovation. Professor Luis Lages (…) helped us with his VCW methodology to manage this process internally and industrialize innovation.”
Gonçalo Caseiro, Former Board Member of INCM Casa da Moeda
“We have the basic know-how and the tools to gain more awareness online. What we lack is an investment decision and a methodology to sustain it. Now it is available. (…) (The VCW is) a solid method to take fundamental decisions, namely resource investment decisions.”
José Pinheiro, Former Director of International Business Development of Renova
