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Talk to us about the VCW-Value Creation Wheel®



VCW-Value Creation Wheel is a real-life problem-solving framework which helps individuals, communities, and the key decision makers of organizations, governments, and societies to find a customised solution for their problems and challenges.  The VCW is used in over 20 countries. VCW’s components received coverage from leading international media (e.g., Time, Wall Street Journal), scientific publications (e.g., Journal of Business Research, JIBS, Springer), and are shared in leading universities across the globe (e.g., Babson College, Korea University, MIT, Nova University of Lisbon).


The VCW offers a wide range of services in educationtraining and consulting. These services are offered to universities, executivescompanies, organizationsprimary schoolstrade associations, partnerships between different organizationsevent organizers, and NGOs. These services are customized and developed by the VCW for team building activities and help organizations and individuals to solve their own problems/challenges. Additionally, the VCW helps to create VCW Innovation Ecosystems inside those organizations which desire to develop a systematized innovation process (watch example).


The VCW creates value by offering unique solutions:

1) The VCW discovers customized, consensual and implementable solutions (Go/No-Go), which are co-created and supported by the key decision makers and a wide range of stakeholders.

2) The VCW simplifies and saves resources in the problem-solving process.

3) The VCW solves complex challenges and a wide range of paradoxes.

The VCW has unique attributes:

1) The VCW is a meta-framework which is simultaneously structured and agile, and does not impose pre-established solutions or frameworks.

2) The VCW is a transversal problem-solving framework which can be applied to a wide range of problems/challenges across individuals, organizations, industries and countries.

3) Every VCW project is supported by theory and practice across different fields.


Please explore the videos of some of past non-confidential projects at www.openVCW.com as well as this site: www.ValueCreationWheel.com. Contact us (vcw@ vcwhub.com) if you wish to find a tailored solution for your specific challenge aligned with your own vision.


How to maximize the individual’s potential while ensuring the participation of different partners / stakeholders?

How to manage different groups in complex situations, while sharing responsibilities and outcomes?
How to stimulate the generation of numerous ideas and then converge to the final solution(s)?

How to combine innovation and strategy, while integrating new and established tools?
How to involve different stakeholders?

How to engage people with different perspectives, while preserving the vision of the key decision makers?
How to incorporate different and/or conflicting perspectives and benefit from their input?

How to include C-Level and avoid hierarchy to kill individual creativity?
How to develop a strategy which allows benefiting from economies of scale while satisfying local needs (GloCal Vision)?

How to make a project grow (e.g., via new products or new markets) while preserving inheritances and cultural identities?

The VCW: Why? What? How?

Want to know more? Click here!

Meet the VCW creator


Luis Filipe LAGES is Full Professor (Catedrático) at Nova SBE, Portugal […]
Learn more about Luis F. Lages


This video presents the highlights of the VCW Conference 2016. The Portuguese Minister of Economy, Portuguese Secretary State of Health, different CEOs and Directors provide their perspectives on the VCW-Value Creation Wheel.
Over 20 speakers presented VCW problem-solving cases and/or discussed the importance of VCW for practice, public policy making and theory. All videos available at www.openVCW.com
We can bring some of the ideas coming from the VCW methodology, not only for business and market, but also for public policies and health.
Pedro Pita Barros, NOVA Health | Vice Chancellor of Universidade Nova de Lisboa
One of the advantages of the VCW is to help to anticipate, identify and evaluate impact.
João Viana Ferreira , EVERIS | Director
The VCW allows us to focus on the problem and analyze possible solutions from various sources, while enabling constant adjustments. The VCW can be used permanently in the organization to feed the innovation network.
Nuno Ferreira, INCM | Head of Section
The Value Creation Wheel model is very useful to understand reality, to model it, and then to use it for policies and policy making.
Peter Villax , HOVIONE | CEO
With the VCW we got fresh and out-of-the-box ideas. We can replicate the process to other products and services.
Aurélio Duarte, CLARANET | Marketing Manager
The path that this project has indicated will be implemented in the future new business plan for the company.
Marta Lopes, JMD | New Business Manager
I think innovation for the future should be much more methodical and method for innovation is exactly what the VCW is about.
Daniel Traça, Nova SBE | Dean
The VCW is a methodology that helps to focus in every aspect of a project, company or organization within the scope of problem-solving. With the VCW we can develop solutions regardless of any constraints.
João Valente, SURF Portugal | CEO

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