VCW – Value Creation Wheel ®

The Value Creation Wheel (VCW) is a meta framework which helps to solve real problems, challenges and paradoxes for companies, governments, society, and individuals. The VCW results from two decades of partnerships across the world. It has been applied as a problem-solving tool in companies across different sectors (from start-ups to Fortune 500 companies) and in schools of 16 countries specialized in different fields (from business to science, engineering and medical schools). Since the VCW is oriented towards concrete results (Go/No-Go), the key decision makers (in addition to existing stakeholders) are involved in different stages of the VCW journey.


How to maximize the individual’s potential while ensuring the participation of different partners / stakeholders?

How to manage different groups in complex situations, while sharing responsibilities and outcomes?
How to stimulate the generation of numerous ideas and then converge to the final solution(s)?

How to combine innovation and strategy, while integrating new and established tools?
How to involve different stakeholders?

How to engage people with different perspectives, while preserving the vision of the key decision makers?
How to involve people with different perspectives and benefit from their input?

How to avoid hierarchy to kill individual creativity?
How to develop a strategy which allows benefiting from economies of scale while satisfying local needs?

How to draw a project that grows while preserving inheritances and cultural identities?

Luis Filipe LAGES explains  Why? What? How?

Want to know more? Click here!

Meet the author


Luis Filipe LAGES is Professor (Catedrático) in Marketing, Innovation and International Business at Nova SBE, Portugal […]
Click here to know more about LAGES


This video presents the view of Professor Daniel Traça, Dean of Nova SBE, about the Value Creation Wheel (VCW).
We can bring some of the ideas coming from the VCW methodology, not only for business and market, but also for public policies and health.
Pedro Pita Barros, NOVA Health | Vice Chancellor of Universidade Nova de Lisboa
One of the advantages of the VCW is to help to anticipate, identify and evaluate impact.
João Viana Ferreira , EVERIS | Director
The VCW allows us to focus on the problem and analyze possible solutions from various sources, while enabling constant adjustments. The VCW can be used permanently in the organization to feed the innovation network.
Nuno Ferreira, INCM | Head of Section
The Value Creation Wheel model is very useful to understand reality, to model it, and then to use it for policies and policy making.
Peter Villax , HOVIONE | CEO
With the VCW we got fresh and out-of-the-box ideas. We can replicate the process to other products and services.
Aurélio Duarte, CLARANET | Marketing Manager
The path that this project has indicated will be implemented in the future new business plan for the company.
Marta Lopes, JMD | New Business Manager
I think innovation for the future should be much more methodical and method for innovation is exactly what the VCW is about.
Daniel Traça, Nova SBE | Dean
The VCW is a methodology that helps to focus in every aspect of a project, company or organization within the scope of problem-solving. With the VCW we can develop solutions regardless of any constraints.
João Valente, SURF Portugal | CEO

VCW in the news