Which challenge/problem do you want to solve?

Talk to us about the VCW-Value Creation Wheel®

The VCW is a powerful framework for identifying solutions
for a broad range of
real problems while
integrating tools from different fields.



Which problem/challenge is the VCW addressing?

  • Individuals and organizations have a wide range of problems/challenges,
  • which require a holistic perspective of different fields to be solved.
  • However, when addressing those problems/challenges, individuals and organizations tend to focus on problem-solving tools, which lack an integration of different perspectives.
  • As such, many stakeholders and key decision makers, who have a wide range of perspectives, often do not get involved in the decision making process and do not support the implementation of the final solution(s).

The VCW as a solution:

  • The VCW can solve a wide range of relevant problems/challenges of individuals and organizations across different industries and countries,
  • while integrating and/or complementing perspectives and solutions from different fields.
  • The VCW meta-framework does not impose any pre-established solutions and magic formulas.
    It is a structured and agile meta-framework, which has the capability to integrate and/or complement the more traditional “in-the-box” formulas/matrices with “outside-the-box” and “no-box” tools, frameworks and theories across different fields.
  • Consequently, the VCW can combine the different perspectives of key decision makers and stakeholders, and get their support in the implementation of the final solution(s).

Who is the target of the VCW?

  • Individuals and organizations who are not happy with existing problem-solving tools and believe in solutions which result from integrating perspectives from different fields. For example:
    • owners, C-Level, directors and other key decision makers might use the VCW for  innovation governance, growth, organizational transformation and corporate change, internationalization, corporate innovation and intrapreneuship, overcome the lack of communication across departments, and other challenges.
    • directors of SBUs and departments (e.g., MKT, HRM, OM, IB, INOV) might use the VCW to find transversal solutions across different fields for their specific challenges,
    • consultants might use the VCW to provide services to organizations, governments, societies and NGOs,
    • entrepreneurs might use the VCW to solve the daily challenges of start-ups (e.g., find the right partners, tech-transfer, financing, go-to-market),
    • professors and students might use the VCW in courses across different fields where there is a strong pratical component (e.g., innovation, entrepreneurship, decision making, marketing, int. business, strategy, business law, bioentrepreneurship, air traffic management),
    • individuals might use the VCW to solve their daily challenges (e.g., find the most appropriate job, the value proposition for the job-market, where to emigrate, where to go on holidays, which house/car to buy).



The VCW-Value Creation Wheel is a problem-solving which integrates tools from different fields (i.e., it is a meta-framework).

It is used in over 20 countries by individuals as well as owners, C-Level, directors and other key-decision makers of organizations, governments, societies and NGOs to find a customised solution for their problems and challenges. 

VCW’s components received coverage from leading international media (e.g., Time, Wall Street Journal), scientific publications (e.g., Harvard Business Publishing, Journal of Business Research, JIBS, Springer), and are taught in over 20 leading universities across the globe (e.g., Babson College, City University of Hong Kong, Korea University, Marseille University, MIT, Nova University of Lisbon, Vienna University).



The VCW offers a wide range of services in educationtraining, corporate governance and consulting. These services are offered to universities, executivescompanies, organizationsprimary schoolstrade associations, partnerships between different organizationsevent organizers, and NGOs. These services are customized and developed by the VCW for team building activities and help organizations and individuals to solve their own problems/challenges. The VCW team is also highly specialized in supporting Corporate Governance, namelly by creating VCW Innovation Ecosystems inside those organizations which desire to involve different stakeholders to develop a systematized innovation process (watch example).



1) The VCW meta-framework has a systematised process of discovering customized, consensual and implementable solutions (Go/No-Go). As such, the final solutions are often co-created and supported by the key decision makers and stakeholders.

2) The VCW creates value by offering unique solutions. It simplifies and saves resources in the problem-solving process.

3) The VCW solves complex challenges and a wide range of paradoxes, while supporting corporate governance.


Please explore over 300 VCW videos and projects at www.openVCW.com and this site: www.ValueCreationWheel.com. Contact us (vcw@ vcwhub.com) if you wish to find a tailored solution for your specific challenge aligned with your own vision.


How to maximize the individual’s potential while ensuring the participation of different partners / stakeholders?

How to manage different groups in complex situations, while sharing responsibilities and outcomes?
How to stimulate the generation of numerous ideas and then converge to the final solution(s)?

How to combine innovation and strategy, while integrating new and established tools?
How to involve different stakeholders?

How to engage people with different perspectives, while preserving the vision of the key decision makers?
How to incorporate different and/or conflicting perspectives and benefit from their input?

How to include C-Level and avoid hierarchy to kill individual creativity?
How to develop a strategy which allows benefiting from economies of scale while satisfying local needs (GloCal Vision)?

How to make a project grow (e.g., via new products or new markets) while preserving inheritances and cultural identities?

The VCW: Why? What? How?

Want to know more? Click here!

Meet the VCW creator


Luis Filipe LAGES is Full Professor (Catedrático) at Nova SBE, Portugal […]
Learn more about Luis F. Lages


This video presents the highlights of the VCW Conference. The Portuguese Minister of Economy, Portuguese Secretary State of Health, different CEOs and Directors provide their perspectives on the VCW-Value Creation Wheel.
Over 20 speakers presented VCW problem-solving cases and/or discussed the importance of VCW for practice, public policy making and theory. All videos available at www.openVCW.com
We can bring some of the ideas coming from the VCW methodology, not only for business and market, but also for public policies and health.
Pedro Pita Barros, NOVA Health | Vice Chancellor of Universidade Nova de Lisboa
One of the advantages of the VCW is to help to anticipate, identify and evaluate impact.
João Viana Ferreira , EVERIS | Director
The VCW allows us to focus on the problem and analyze possible solutions from various sources, while enabling constant adjustments. The VCW can be used permanently in the organization to feed the innovation network.
Nuno Ferreira, INCM | Head of Section
The Value Creation Wheel model is very useful to understand reality, to model it, and then to use it for policies and policy making.
Peter Villax , HOVIONE | CEO
With the VCW we got fresh and out-of-the-box ideas. We can replicate the process to other products and services.
Aurélio Duarte, CLARANET | Marketing Manager
The path that this project has indicated will be implemented in the future new business plan for the company.
Marta Lopes, JMD | New Business Manager
I think innovation for the future should be much more methodical and method for innovation is exactly what the VCW is about.
Daniel Traça, Nova SBE | Dean
The VCW is a methodology that helps to focus in every aspect of a project, company or organization within the scope of problem-solving. With the VCW we can develop solutions regardless of any constraints.
João Valente, SURF Portugal | CEO

VCW in the news