Professor Luís Filipe Lages

Luís Filipe Lages is a Full Professor at Nova School of Business and Economics (Ph.D., Warwick University). He was a Visiting Scholar at Stanford University, LBS, and MIT Engineering School and a Visiting Faculty at MIT Sloan School of Management. He is the Director of the VCW Lab at Nova SBE (powered by the VCW method). The VCW Lab was the recipient of over 1M € in EC funds and has been involved in developing numerous projects in the fields of Innovation, Decision Making, Value Creation, and Sustainability. Space Business and Earth Observation. He is the creator of the VCW-Value Creation Wheel (www.ValueCreationWheel.com), which was applied in several projects and across a wide range of firms, from award-winning start-ups to Fortune 500 companies (www.openVCW.com) to solve their daily challenges.

He received several awards, including the "2018 American Marketing Association Research in Excellence Award". This AMA Award recognized his JIBS paper as “an outstanding article published in a widely recognized and highly respected refereed journal that has made a significant contribution to the literature on global marketing in previous ten years.” His work received global media coverage from different outlets, including the Wall Street Journal and Time. Among many others, he has published in the Journal of International Business Studies, Journal of Retailing, International Journal of Operations & Production Management, European Journal of Marketing, Journal of Business Research, Industrial Marketing Management, International Business Review, Journal of International Marketing, International Marketing Review, Journal of International Management, and Tourism Management.

He teaches Innovation, Decision Making, Value Creation, Marketing Strategy, International Marketing, Creativity, and New Product Development. He served as academic director of the Undergraduate Program at Nova SBE and co-director of the Ph.D. Program in Management, and Director of the Ph.D. program in Tropical Management.