He also collaborates with the MIT-Portugal program in the Lisbon MBA in collaboration with MIT Sloan School of Management. Moreover, he teaches the Value Creation Wheel in the MIT Portugal Program (Energy, Transports, Engineering Design and Manufacturing) and is involved in the Coordination of the Innovation Module in Bioengineering Systems.
He has spent more than 20 years studying the practices and drawbacks of hundreds of projects in the fields of Value Creation and Innovation, International Business, Survival and Growth and Tech-Transfer. During this time he has developed the Value Creation Wheel (VCW) and the Lag-User Method that were tested across a wide range of firms, from award winning start-ups to Fortune 500 companies, from leading consultancy firms to worldwide exporters, from lab-projects to smart cities, from governments to not-for-profit organizations. He is on the Advisory Board of Innovation Committees of some of these companies.
His seminars, practical presentations, and consulting advice has been presented to corporate, business, governmental and university audiences in several countries across the globe, including Armenia, Austria, Belgium, Cyprus, Finland, France, Germany, Portugal, Russia, Slovenia, Spain, U.K., South Korea and the USA.
His work has been featured in a wide range of national and international media. Very recently, his work on generation of ideas and diffusion of innovation was generously featured in in the three editions (US, Asia, EU) of the Wall Street Journal (WSJ, Jan 2016) as well as WSJ TV. Among others, his views on the importance of a GloCal Vision featured in Time magazine (Set 2012), Gold Magazine, Cypriot TV, and Portuguese National TV.
His research has been published in more than 30 peer reviewed journal articles and over 100 conference proceedings. He was recipient of an 2018 American Marketing Association Research in Excellence Award, which recognised his JIBS 2008 work with Sandy Jap & David Griffith as “an outstanding article published in a widely recognized and highly respected refereed journal that has made a significant contribution to the literature on global marketing in previous 10 years”. His work in the fields of Innovation, Value Creation, Marketing, and International Business is published in leading refereed journals such as Journal of International Business Studies, Journal of Retailing, Journal of Business Research, International Journal of Operations and Production Management, Journal of International Marketing, Journal of Engineering and Technology Management, and R&D Management. He is on the Editorial Board of several journals.