Application of the VCW to business and government

sats

SenSyf – Earth satellite observation

Deimos is a R&D company composed fundamentally by top-engineers that are specialised on the development of technological solutions within the space engineering sector.  For many years, the main sources of funding for Deimos were the European Space Agency (ESA) and EUMETSAT. However, in order to receive EU funds, the European Commission is asking from companies to identify the most promising markets for their technologies. This tech-led company is now facing a major challenge: How to bring breakthrough technologies that are in the shelf to the market?
In order to solve this challenge Deimos applies the VCW to identify the market application with the highest potential for SenSyf, a system that has the potential to use earth satellite observation data for a wide range of purposes.

farm

MyFarm – an innovative irrigation system

MyFarm irrigation management system allows maize producers to monitor vegetation’s growth and diseases. In addition, through the use of satellite images, it becomes possible to provide weekly information on the amount of water to be applied by pivot or sprinkler. MyFarm service was provided for free to the Portuguese irrigation association in Vale do Sorraia and their farmers. This service ended in December 2015 because users in the domestic market revealed no interest in paying for this new service. They were conservative and sceptical towards new technologies. As a consequence, Deimos, the owner of this service, decided to apply the VCW in order to discover what would be the international market with more potential for MyFarm application.

din

INCM – The spread of a culture of innovation

The Portuguese Mint (INCM-Imprensa Nacional Casa da Moeda) is probably the oldest manufacturing establishment in the country, operating since the end of the thirteenth century. During the last seven centuries the company had the capability to reinvent itself. In order to address the new challenges of the 21st Century, INCM has applied the VCW build an innovation culture inside the organization.
Moreover, in order to engage different stakeholders in the new innovation ecosystem, the VCW developed a pilot project in partnership with Everis with the goal of finding out how to cut costs while creating value and making this organization more efficient. The pilot project led to the implementation of four new projects.
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Wheel: Why? What? How? (business cases)

Impact on business and government

Examples of problems & challenges previously addressed by the VCW

The VCW’s TIAGO is as a chameleon framework completely customized to each specific case and problem, which allows the easy integration of existing practices within the organization, functional specialized tools, and existing strategies.

In order to arrive to the final solution(s), VCW’s TIAGO involves the key decision makers (C-Level and/or Director-Level) in analyzing and selecting the input of different internal and external stakeholders.

The VCW’s TIAGO uses the inputs from over 20 years of research and the accumulated knowledge acquired during the development of over 250 projects across 16 different countries to answer concrete organizational problems (see examples below).

Challenges by field

Growth, Strategy and Marketing:

Which new market segments to enter?
Which new international markets to enter?
How to grow via existing customers?
How to grow via new products?
How to increase our market hare?
How to educate and motivate consumers to order the original brand instead of a white label?

Mergers and Acquisitions:

How to keep the previous clients before the merger and before changing our brand?
How can we ensure standardized reporting and increase acceptance for an imposed group wide project reporting tool?
How to grow via acquisition of new brands?
Which companies shall we acquire in the long-term?
How to manage change and growth in a fast growing organization?

 

Financial Services and Funding:

How to create, develop and mantain an Innovation Ecossytem supported by the VCW?
How to cut costs while increasing value?
How to get funding to finance the expansion of our business?

People and Human Resources Management (HRM):

How to involve and motivate our employees, knowing that they are under stress and it is impossible to increse salaries?
How to retain talent inside our organization?
How to create a marketing and communication department transversal to the whole group of companies?
How to improve human resources efficiency while having all stakeholders aligned with the organization’s vision?
How to build the best team for our X department?
How to obtain gender balance?
How to attract the best employees in the market, knowing that we cannot offer competitive salaries?

Industry-specific challenges

Tech and Innovation-Driven Firms:

How to integrate the inputs from techies, majority and late-adopters into the NPD process?
How to ensure customer loyalty in the presence of constant tech-innovations?
Which one is the most attractive market for our breakthrough technology?
How to increase the number of daily downloads and percentage of retention for a mobile app?

Service Companies:

Which new service can we introduce in our compay to increase revenue?
Which one is the most appropriate solution to overcome the seasonality of our services and products?
How the ATSC (Air Traffic Control Service) can reduce airplane delays?
What is the value proposition for our agro-tourim project?
How to keep the classical image of our law firm,  while not ignoring the most innovative practices of international law firms?
How to optimize time and costs, and simplify efforts required in processing legal files?

Hospitals & Healthcare Companies:

Which new international market is more attractive for our medical app?
Which new market is more attractive for our medical products/services?
How to involve doctors in the outcomes research lab of our hospital?
How to overcome barriers to adoption of an innovative service for cancer prevention and diagnosis, in a society with low cancer awareness and screening?
How to cuts costs while increasing value in our healthcare services?
What is the most attractive market application for our lab discovery?

Retailing & Distribution:

How to attract new agents and/or distributors into our business?
How to increase the sales of frozen food in a market that values fresh food?
Since customers are already buying directly from other suppliers, how can we change how exclusive B2B business model, to a both B2C and B2B market?
What is the most effective way to promote our product online?

Government, Arts/Culture, Foundations, & NGOs:

How to identify the right partners for our organizations?
How to convince authorities to become quicker in providing Visas to highly qualified individuals?
How to find highly qualified volunteers to help us to join our not-for-profit organization?
How and where to find funds to support our mission?
How to develop a cultural project supported by independent and diverse financial sources?

Cooperation > Companies

Cooperation > Universities